Lets see. Since I added my conversion checking code roughly 6% of all visitors (and 10%ish of the ones I pay for) actually download a trial. That means I’m paying about $1 per trial download. To make any money at that rate at all, I need to have a conversion of trial downloads to purchasers above 5%. Thats doable but challenging — I really need to work on my landing pages I think.
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Patrick McKenzie (patio11) blogs on software development, marketing, and general business topics
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What if you simply got more visitors?
That wouldn’t hurt, and I’m working on it. But I think the best answer is “do both”. Now if only there were easy ways to generate large streams of qualified buyers for free. :)