So I’ve got that one Ad Group which is selling to people looking for Dolch words, and while its not precisely targetted at what they’re looking for (I give them something to teach with which happens to include the lists, rather than just the lists themselves) they’re not being mislead by my ad text. So at least some portion of them want some bingo activity. I spent a bit of time making basically a sales presentation to a person in the mood for Dolch Sight Word Bingo. You can take a gander over at the best place on the Internet to get fun classroom activities using Dolch sight word lists
Side note: I am starting to think like an SEO person. “Hmm, must use descriptive anchor text and get high quality inbound links in addition to targetting adwords campaign”. This is beginning to freak me out.