Comments on: 10 minute tweaks to boost your conversion http://www.kalzumeus.com/2006/07/29/10-minute-tweaks-to-boost-your-conversion/?utm_source=rss&utm_medium=rss&utm_campaign=10-minute-tweaks-to-boost-your-conversion Patrick McKenzie (patio11) blogs on software development, marketing, and general business topics Sat, 11 Feb 2012 17:02:17 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Patrick McKenzie on Improving Websites Design Through Use of Statistics | Design Matters Japan http://www.kalzumeus.com/2006/07/29/10-minute-tweaks-to-boost-your-conversion/#comment-156 Patrick McKenzie on Improving Websites Design Through Use of Statistics | Design Matters Japan Sun, 11 Apr 2010 08:22:13 +0000 https://microisvjournal.wordpress.com/2006/07/29/10-minute-tweaks-to-boost-your-conversion/#comment-156 [...] from “10 minute tweaks to boost your conversion” post [...] [...] from “10 minute tweaks to boost your conversion” post [...]

]]> By: Keith http://www.kalzumeus.com/2006/07/29/10-minute-tweaks-to-boost-your-conversion/#comment-155 Keith Fri, 25 Aug 2006 15:50:17 +0000 https://microisvjournal.wordpress.com/2006/07/29/10-minute-tweaks-to-boost-your-conversion/#comment-155 TrailPoint (www.TrailPoint.com) is another great analytics service that you could use to track your results for these type of tests. I like it better then Google Analytics because the data can be viewed instantly as the traffic is hitting your website. TrailPoint (www.TrailPoint.com) is another great analytics service that you could use to track your results for these type of tests. I like it better then Google Analytics because the data can be viewed instantly as the traffic is hitting your website.

]]> By: Patrick http://www.kalzumeus.com/2006/07/29/10-minute-tweaks-to-boost-your-conversion/#comment-154 Patrick Sun, 20 Aug 2006 07:46:27 +0000 https://microisvjournal.wordpress.com/2006/07/29/10-minute-tweaks-to-boost-your-conversion/#comment-154 "Tiny" ;) “Tiny” ;)

]]> By: Trevor http://www.kalzumeus.com/2006/07/29/10-minute-tweaks-to-boost-your-conversion/#comment-153 Trevor Sat, 19 Aug 2006 22:13:37 +0000 https://microisvjournal.wordpress.com/2006/07/29/10-minute-tweaks-to-boost-your-conversion/#comment-153 Nice article. What was the sample size used when calculating the increase in conversions? Nice article. What was the sample size used when calculating the increase in conversions?

]]> By: Phillip Flores http://www.kalzumeus.com/2006/07/29/10-minute-tweaks-to-boost-your-conversion/#comment-152 Phillip Flores Wed, 16 Aug 2006 15:26:15 +0000 https://microisvjournal.wordpress.com/2006/07/29/10-minute-tweaks-to-boost-your-conversion/#comment-152 Hi, Just a short note to tell you that I enoyed your post! I have implemented some of the suggestions and let's see the effect. Thanks again. Cheers, Phillip Hi,

Just a short note to tell you that I enoyed your post! I have implemented some of the suggestions and let’s see the effect. Thanks again.

Cheers,
Phillip

]]> By: Mr Analogy http://www.kalzumeus.com/2006/07/29/10-minute-tweaks-to-boost-your-conversion/#comment-151 Mr Analogy Sat, 05 Aug 2006 03:12:42 +0000 https://microisvjournal.wordpress.com/2006/07/29/10-minute-tweaks-to-boost-your-conversion/#comment-151 One more thing: I think that if youré selling a non-trival application (as we are) that the point of the website isn't just to "get people to download a trial". That's almost like a the CueCat thing that Wire mailed to everyone,thinking ïf we just get it in thier hands, they'll use it". I just wonder how much sales material you need to inflict on the customer before letting them go for the test drive. (If I'm WITH them for the test drive, then hop in right now. But I'm letting them take a test drive unsupervised. If they have a problem, they may just give up in disgust.) My concerns are: 1. If the customer can't find "trials"in the menu on EVERY PAGE then they are going to probably have *some* difficulty with the whole downloading and "where did the file go after I downloaded"it sort of thing. (Yes, I that question a lot. Our customers are 40 to 70, usually) 2. I dont'want to be the first download these folks do (and yes, that's common too). 3. I feel kinda like a dad saying "You can't drive the car till I explain how to fix a flat tire"". 4. We have 20 programs. We regularly have people install *A* trial and then dont'realize there are 19 MORE programs they could try. I.e., they jumped right into the car without thinking. We could put a download button on our home page and I'm sure that would increase the # of downloads. But my sense is that just putting a demo in someone's hands isn't enough. We need to sell to them a bit. Our sales cycles tend to be 2 to 4 months (a year or two for hosptitals), so it's tough for me to test something like making it easier to download. But... you've given me food for thought. I really need to think about this. One more thing:

I think that if youré selling a non-trival application (as we are) that the point of the website isn’t just to “get people to download a trial”. That’s almost like a the CueCat thing that Wire mailed to everyone,thinking ïf we just get it in thier hands, they’ll use it”.

I just wonder how much sales material you need to inflict on the customer before letting them go for the test drive. (If I’m WITH them for the test drive, then hop in right now. But I’m letting them take a test drive unsupervised. If they have a problem, they may just give up in disgust.)

My concerns are:
1. If the customer can’t find “trials”in the menu on EVERY PAGE then they are going to probably have *some* difficulty with the whole downloading and “where did the file go after I downloaded”it sort of thing. (Yes, I that question a lot. Our customers are 40 to 70, usually)

2. I dont’want to be the first download these folks do (and yes, that’s common too).

3. I feel kinda like a dad saying “You can’t drive the car till I explain how to fix a flat tire”".

4. We have 20 programs. We regularly have people install *A* trial and then dont’realize there are 19 MORE programs they could try. I.e., they jumped right into the car without thinking.

We could put a download button on our home page and I’m sure that would increase the # of downloads. But my sense is that just putting a demo in someone’s hands isn’t enough. We need to sell to them a bit.

Our sales cycles tend to be 2 to 4 months (a year or two for hosptitals), so it’s tough for me to test something like making it easier to download.

But… you’ve given me food for thought. I really need to think about this.

]]> By: Mr Analogy http://www.kalzumeus.com/2006/07/29/10-minute-tweaks-to-boost-your-conversion/#comment-150 Mr Analogy Sat, 05 Aug 2006 02:53:46 +0000 https://microisvjournal.wordpress.com/2006/07/29/10-minute-tweaks-to-boost-your-conversion/#comment-150 Great articles. Lots of good insights. My uISV sells speech therapy software, and we've got 20 programs. Great articles. Lots of good insights.

My uISV sells speech therapy software, and we’ve got 20 programs.

]]> By: Jeff Welch http://www.kalzumeus.com/2006/07/29/10-minute-tweaks-to-boost-your-conversion/#comment-149 Jeff Welch Tue, 01 Aug 2006 14:56:29 +0000 https://microisvjournal.wordpress.com/2006/07/29/10-minute-tweaks-to-boost-your-conversion/#comment-149 Hey Patrick, Someone posted a link to this article in the OISV (Organization of Independent Software Vendors) and suggested that you be invited. So if you're interested in joining a free, non-profit organization full of individuals much like yourself, you should visit http://www.oisv.com/ . Thanks for the great article. Hey Patrick,

Someone posted a link to this article in the OISV (Organization of Independent Software Vendors) and suggested that you be invited. So if you’re interested in joining a free, non-profit organization full of individuals much like yourself, you should visit http://www.oisv.com/ .

Thanks for the great article.

]]> By: Julian http://www.kalzumeus.com/2006/07/29/10-minute-tweaks-to-boost-your-conversion/#comment-148 Julian Tue, 01 Aug 2006 08:09:41 +0000 https://microisvjournal.wordpress.com/2006/07/29/10-minute-tweaks-to-boost-your-conversion/#comment-148 ClickTracks (www.clicktracks.com) would be great for showing the effects of this. The free Appetizer version might do it. Web Log Storming (http://www.tech-pro.net/web-stats-software.html) is what I use, but it isn't so pretty. ClickTracks (www.clicktracks.com) would be great for showing the effects of this. The free Appetizer version might do it. Web Log Storming (http://www.tech-pro.net/web-stats-software.html) is what I use, but it isn’t so pretty.

]]> By: Patrick http://www.kalzumeus.com/2006/07/29/10-minute-tweaks-to-boost-your-conversion/#comment-144 Patrick Tue, 01 Aug 2006 02:05:56 +0000 https://microisvjournal.wordpress.com/2006/07/29/10-minute-tweaks-to-boost-your-conversion/#comment-144 While I would *love* to help you out on that Analytics, unlike Gmail, doesn't let current users give out invites. However, this might be useful: I got my invite within 24 hours, and roughly two hours after I paid a $5 deposit for Google AdWords. This seems to be a bit of a no-brainer considering how useful Analytics is, even if you don't ever intend to use AdWords. While I would *love* to help you out on that Analytics, unlike Gmail, doesn’t let current users give out invites. However, this might be useful: I got my invite within 24 hours, and roughly two hours after I paid a $5 deposit for Google AdWords. This seems to be a bit of a no-brainer considering how useful Analytics is, even if you don’t ever intend to use AdWords.

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