Google Analytics Redesign — More Web2.0, Less Useful

Posted on May 10, 2007 by in Analytics

I have just started using the new Google Analytics interface and, ouch, its a doozy.  Information which was previously available through drilling down is apparently being forced into a new widgetized reporting format, which might be great but seems like it has a learning curve steeper than Mt. Everest.  In the meanwhile, getting to the information which is of paramount interest to me, like “Am I doing better this month than last month on Google, in terms of conversion rates?” seems to be much more difficult than it used to be.  Hopefully in a few more weeks I’ll have mastered this interface and can get back to being productive again…

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No Responses to “Google Analytics Redesign — More Web2.0, Less Useful”

  1. mike May 10, 2007 at 11:19 am #

    I have heard mixed reports about this. Some people say it is harder to get the reports you need. I personally can’t wait to see what it looks like and hope they upgrade me soon. The ability to email reports directly from the interface is very exciting!

    Are you on a Beta or have been upgraded already.

  2. Patrick May 10, 2007 at 11:25 am #

    Got upgraded earlier today.

  3. Peter May 11, 2007 at 12:07 am #

    Unless I missed it, seems we lost the ability to do a cross-reference network domain. This really useful functionality appears to have been lost in the upgrade. Now I don’t know WHO visited WHAT in specific pages on my site. Doubleplusungood.