Comments on: Minor Usability Errors In Checkout Funnel = You Lose Lots Of Money http://www.kalzumeus.com/2007/05/12/minor-usability-errors-in-checkout-funnel-you-lose-lots-of-money/?utm_source=rss&utm_medium=rss&utm_campaign=minor-usability-errors-in-checkout-funnel-you-lose-lots-of-money Patrick McKenzie (patio11) blogs on software development, marketing, and general business topics Sat, 11 Feb 2012 17:02:17 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: A Few Followups « MicroISV on a Shoestring http://www.kalzumeus.com/2007/05/12/minor-usability-errors-in-checkout-funnel-you-lose-lots-of-money/#comment-900 A Few Followups « MicroISV on a Shoestring Wed, 16 May 2007 01:00:49 +0000 http://microisvjournal.wordpress.com/2007/05/12/minor-usability-errors-in-checkout-funnel-you-lose-lots-of-money/#comment-900 [...] e-junkie’s Fat-Free Cart is currently incompatible with CrazyEgg on Firefox, which is unfortunate.  CrazyEgg’s script causes all the links on the page to lock up if you dismiss the cart.  As the incompatibility was potentially costing me money I disabled CrazyEgg and sent them an email.  They got me a response within 48 hours and are looking into it, yay.  Separately, e-junkie has applied a fix for the usability issue I noted earlier. [...] [...] e-junkie’s Fat-Free Cart is currently incompatible with CrazyEgg on Firefox, which is unfortunate.  CrazyEgg’s script causes all the links on the page to lock up if you dismiss the cart.  As the incompatibility was potentially costing me money I disabled CrazyEgg and sent them an email.  They got me a response within 48 hours and are looking into it, yay.  Separately, e-junkie has applied a fix for the usability issue I noted earlier. [...]

]]> By: Patrick http://www.kalzumeus.com/2007/05/12/minor-usability-errors-in-checkout-funnel-you-lose-lots-of-money/#comment-901 Patrick Mon, 14 May 2007 13:42:19 +0000 http://microisvjournal.wordpress.com/2007/05/12/minor-usability-errors-in-checkout-funnel-you-lose-lots-of-money/#comment-901 And, true to form, e-junkie has just deployed a fix for this. Whee! Thanks guys. And, true to form, e-junkie has just deployed a fix for this. Whee! Thanks guys.

]]> By: Patrick http://www.kalzumeus.com/2007/05/12/minor-usability-errors-in-checkout-funnel-you-lose-lots-of-money/#comment-902 Patrick Sat, 12 May 2007 23:54:48 +0000 http://microisvjournal.wordpress.com/2007/05/12/minor-usability-errors-in-checkout-funnel-you-lose-lots-of-money/#comment-902 Paypal also supports e-check, one reason it works so well for eBayers who might not have credit cards. I sort of get to freeload on their market penetration. Paypal also supports e-check, one reason it works so well for eBayers who might not have credit cards. I sort of get to freeload on their market penetration.

]]> By: Danny Silver http://www.kalzumeus.com/2007/05/12/minor-usability-errors-in-checkout-funnel-you-lose-lots-of-money/#comment-903 Danny Silver Sat, 12 May 2007 18:25:31 +0000 http://microisvjournal.wordpress.com/2007/05/12/minor-usability-errors-in-checkout-funnel-you-lose-lots-of-money/#comment-903 Hmm - you are leaving out an important step: You already had a 33% abandonment rate before your shopper ever got to your shopping cart. You forgot to offer a paymnt option for the 1/3 of the country that cannot or wil not use PayPal or Google checkout because they don't have a Visa or a MasterCard. You need to cater to the full spectrum of consumers -- try adding something like PaidByCash or a prepaid card -- or something that will make it easier for your customers to pay you. Hmm – you are leaving out an important step: You already had a 33% abandonment rate before your shopper ever got to your shopping cart. You forgot to offer a paymnt option for the 1/3 of the country that cannot or wil not use PayPal or Google checkout because they don’t have a Visa or a MasterCard.

You need to cater to the full spectrum of consumers — try adding something like PaidByCash or a prepaid card — or something that will make it easier for your customers to pay you.

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