Comments on: Ranking For An Arbitrary Organic Search Query http://www.kalzumeus.com/2007/05/30/ranking-for-an-arbitrary-organic-search-query/?utm_source=rss&utm_medium=rss&utm_campaign=ranking-for-an-arbitrary-organic-search-query Patrick McKenzie (patio11) blogs on software development, marketing, and general business topics Sat, 11 Feb 2012 17:02:17 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: That Shouldn’t Even Be Legal « MicroISV on a Shoestring http://www.kalzumeus.com/2007/05/30/ranking-for-an-arbitrary-organic-search-query/#comment-958 That Shouldn’t Even Be Legal « MicroISV on a Shoestring Sat, 27 Oct 2007 07:51:52 +0000 http://microisvjournal.wordpress.com/2007/05/30/ranking-for-an-arbitrary-organic-search-query/#comment-958 [...] make yourself“.  I was kind of suprised that it did that, because while that is certainly a snowflake query it is one that I have seen before on my other sites.  So I Googled it to see if there was any [...] [...] make yourself“.  I was kind of suprised that it did that, because while that is certainly a snowflake query it is one that I have seen before on my other sites.  So I Googled it to see if there was any [...]

]]> By: Developing Linkbait For a Non-Technical Audience « MicroISV on a Shoestring http://www.kalzumeus.com/2007/05/30/ranking-for-an-arbitrary-organic-search-query/#comment-951 Developing Linkbait For a Non-Technical Audience « MicroISV on a Shoestring Sun, 21 Oct 2007 16:54:44 +0000 http://microisvjournal.wordpress.com/2007/05/30/ranking-for-an-arbitrary-organic-search-query/#comment-951 [...] on my blog I talked about snowflake queries, the totally unique but still generalizable search engine queries that comprise the Long Tail of [...] [...] on my blog I talked about snowflake queries, the totally unique but still generalizable search engine queries that comprise the Long Tail of [...]

]]> By: June 2007 Stats « MicroISV on a Shoestring http://www.kalzumeus.com/2007/05/30/ranking-for-an-arbitrary-organic-search-query/#comment-957 June 2007 Stats « MicroISV on a Shoestring Tue, 10 Jul 2007 02:05:05 +0000 http://microisvjournal.wordpress.com/2007/05/30/ranking-for-an-arbitrary-organic-search-query/#comment-957 [...] Coup This Month: Snowflake queries.  I rewrote one page of mine, which had previously been very underused, to snap up more of them.  [...] [...] Coup This Month: Snowflake queries.  I rewrote one page of mine, which had previously been very underused, to snap up more of them.  [...]

]]> By: Mike Levin of HitTail http://www.kalzumeus.com/2007/05/30/ranking-for-an-arbitrary-organic-search-query/#comment-952 Mike Levin of HitTail Thu, 31 May 2007 20:34:56 +0000 http://microisvjournal.wordpress.com/2007/05/30/ranking-for-an-arbitrary-organic-search-query/#comment-952 I also heard a Google rep say over 50% of their queries are unique. I'm fairly sure it was Engineer Craig Silverstein at SES conventions. But instead of taking it with a grain of salt, I very much internalized it and said, what about the queries that DO happen repeatedly, but are ALSO NOT the competitive ones? Isn't that a sweet spot? Isn't that the foundation for an entire online marketing strategy targeting underperforming natural search traffic? Yes. Yes it is. And thanks for the mention! Your concepts are very fresh, and we need more people like you out there telling people the way it really is. I also heard a Google rep say over 50% of their queries are unique. I’m fairly sure it was Engineer Craig Silverstein at SES conventions.

But instead of taking it with a grain of salt, I very much internalized it and said, what about the queries that DO happen repeatedly, but are ALSO NOT the competitive ones? Isn’t that a sweet spot? Isn’t that the foundation for an entire online marketing strategy targeting underperforming natural search traffic?

Yes. Yes it is.

And thanks for the mention! Your concepts are very fresh, and we need more people like you out there telling people the way it really is.

]]> By: Yoav http://www.kalzumeus.com/2007/05/30/ranking-for-an-arbitrary-organic-search-query/#comment-953 Yoav Thu, 31 May 2007 09:22:56 +0000 http://microisvjournal.wordpress.com/2007/05/30/ranking-for-an-arbitrary-organic-search-query/#comment-953 Brilliant. Thanks. I will use that. If there is anything I can help you with, please send me an email. Really. Anything. Brilliant. Thanks.

I will use that.

If there is anything I can help you with, please send me an email.

Really. Anything.

]]> By: Allan Gardyne http://www.kalzumeus.com/2007/05/30/ranking-for-an-arbitrary-organic-search-query/#comment-948 Allan Gardyne Thu, 31 May 2007 01:33:51 +0000 http://microisvjournal.wordpress.com/2007/05/30/ranking-for-an-arbitrary-organic-search-query/#comment-948 I love that term "snowflake query" - it's so beautifully descriptive. The clustering idea sounds very logical. However, wouldn't it be much more useful to find the snowflakes which AREN'T landing on your website and create clusters of THOSE longtail keywords? Wouldn't you prefer to find the snowflakes which are landing on other people's websites? As I'm sure you know, there are all sorts of keyword research tools you can use to help you do this. KeywordWorkshop.com reviews just about every keyword research tool that's been invented. I love that term “snowflake query” – it’s so beautifully descriptive. The clustering idea sounds very logical. However, wouldn’t it be much more useful to find the snowflakes which AREN’T landing on your website and create clusters of THOSE longtail keywords? Wouldn’t you prefer to find the snowflakes which are landing on other people’s websites? As I’m sure you know, there are all sorts of keyword research tools you can use to help you do this. KeywordWorkshop.com reviews just about every keyword research tool that’s been invented.

]]> By: Steve Moyer http://www.kalzumeus.com/2007/05/30/ranking-for-an-arbitrary-organic-search-query/#comment-956 Steve Moyer Wed, 30 May 2007 16:32:39 +0000 http://microisvjournal.wordpress.com/2007/05/30/ranking-for-an-arbitrary-organic-search-query/#comment-956 Here's one of my favorites ... "And whatsoever ye do, do it heartily, as to the Lord, and not unto men" - Colossians 3:23. You've obviously done some original thinking on this subject ... why shouldn't you be associated with a term you coined. I pretty sure you wouldn't have found HitTail if you hadn't gone looking for it:) Here’s one of my favorites … “And whatsoever ye do, do it heartily, as to the Lord, and not unto men” – Colossians 3:23. You’ve obviously done some original thinking on this subject … why shouldn’t you be associated with a term you coined.

I pretty sure you wouldn’t have found HitTail if you hadn’t gone looking for it:)

]]> By: Patrick http://www.kalzumeus.com/2007/05/30/ranking-for-an-arbitrary-organic-search-query/#comment-955 Patrick Wed, 30 May 2007 15:03:08 +0000 http://microisvjournal.wordpress.com/2007/05/30/ranking-for-an-arbitrary-organic-search-query/#comment-955 As much as I love your vote of confidence, I return to my favorite Biblical passage: "What has been will be again, what has been done will be done again; there is nothing new under the sun." See in particular that HitTail place. So this isn't a unique insight. It is, on the other hand, fairly novel as search engine techniques go, and I think it is one that can stand to make you a pile -- it scales perfectly for a uISV's needs. (At least until someone automates the process of content generation for the targetted phrases... ugh, that day will come and it will be no fun at all.) As much as I love your vote of confidence, I return to my favorite Biblical passage: “What has been will be again, what has been done will be done again; there is nothing new under the sun.” See in particular that HitTail place. So this isn’t a unique insight. It is, on the other hand, fairly novel as search engine techniques go, and I think it is one that can stand to make you a pile — it scales perfectly for a uISV’s needs. (At least until someone automates the process of content generation for the targetted phrases… ugh, that day will come and it will be no fun at all.)

]]> By: ian http://www.kalzumeus.com/2007/05/30/ranking-for-an-arbitrary-organic-search-query/#comment-950 ian Wed, 30 May 2007 14:21:52 +0000 http://microisvjournal.wordpress.com/2007/05/30/ranking-for-an-arbitrary-organic-search-query/#comment-950 Yup, Steve's right. You've stubled upon something here. Now, get busy creating buzz, owning the phrase "snowflake query" (tm), buy the domain, and creating tools around delivering results. Yup, Steve’s right. You’ve stubled upon something here. Now, get busy creating buzz, owning the phrase “snowflake query” ™, buy the domain, and creating tools around delivering results.

]]> By: Steve Moyer http://www.kalzumeus.com/2007/05/30/ranking-for-an-arbitrary-organic-search-query/#comment-954 Steve Moyer Wed, 30 May 2007 10:34:14 +0000 http://microisvjournal.wordpress.com/2007/05/30/ranking-for-an-arbitrary-organic-search-query/#comment-954 I predict that this page will continue to rank highly because it describes an SEO technique that no one else is espousing. I suspect you will also become the person associated with coining the term "snowflake query" (a perfect word picture) in the same manner that Eric Sink is associated with the the MicroISV term. I'll also leave some food for thought - For those who are picking out a domain name for their new uISV, why not apply the same technique to the domain name itself. I predict that this page will continue to rank highly because it describes an SEO technique that no one else is espousing. I suspect you will also become the person associated with coining the term “snowflake query” (a perfect word picture) in the same manner that Eric Sink is associated with the the MicroISV term.

I’ll also leave some food for thought – For those who are picking out a domain name for their new uISV, why not apply the same technique to the domain name itself.

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