Take skiing, for instance. Good luck with that when there is no snow, but some ski resorts have developed a whole range of activities for summer periods: mountain biking, alpine hiking, lake fishing, horse-riding, river-rafting, kids’ camp… Using essentially the same resources as the winter bread maker, some of these resort have managed to create a substantial audience in the previously low (as in “dead”) season.

It might not be possible in all industries, but for Bingo, I imagine you might have an audience with summer schools, summer camps, and the like. (I would have said family games, but I think your free cards already allow for most families to play for free).

Yes, cashflow problems could conceivably kill a business in a trough. For example, in summer, business expenses plus my imputed salary exceed income by somewhere in the neighborhood of $15,000. This forces me to find other income (consulting or a job), tap savings, or borrow money. If none of those are an option for a business, then the business will fail.

@Jason:

Things are going well, thanks! Talk to me about SEO any time.

@Tom:

Why don’t you ask the relevant UK governmental organization for exact statistics for the last 3 years? They almost certainly have them available, and if they will not give them over as a courtesy you always have Freedom of Information requests as an option.

Hows things?

Cheers for the SEO blog post. I’ve been learning more about SEO recently, and it’s helpful to read this. Normally I like to see quick results from work, but it’s clear that for success in SEO it’s necessary to change your mind-set to be thinking months in advance.