Comments on: Ramit Sethi and Patrick McKenzie On Why Your Customers Would Be Happier If You Charged More

By: End of Summer Marketing News Wrap-Up Spectacular | ppc.bz

End of Summer Marketing News Wrap-Up Spectacular | ppc.bz — Wed, 03 Oct 2012 14:15:08 +0000

[…] Great series of interviews from Kalzumeus. This interview has a lot of good discussion (market research specifically) for almost any business – Getting your first consulting client. Haven’t listened to this one yet, but here’s Part II. […]

By: 001 Introduction | Business of Freelancing Podcast

001 Introduction | Business of Freelancing Podcast — Tue, 02 Oct 2012 18:30:41 +0000

[…] Eric – WooThemes. Premium WordPress themes. Canvas and Whitelight. Brennan – Ramit Sethi on the Kalzumeus Podcast Getting Your First Consulting Client and Why Your Customers Would Be Happier If You Charged More […]

By: Shycon

Shycon — Tue, 02 Oct 2012 14:37:46 +0000

Awesome interviews Patrick! Thanks for putting them on. I read Ramits book a few month’s ago – really good. I passed it along to friends who are far worse with their finances than me haha, and they loved it

By: Ramit Sethi and Patrick McKenzie On Why Your Customers Would Be Happier If You Charged More | Freelancing Weekly

Fri, 28 Sep 2012 12:32:36 +0000

[…] Ramit Sethi and Patrick McKenzie On Why Your Customers Would Be Happier If You Charged More# var addthis_product = 'wpp-264'; var addthis_config = {"data_track_clickback":true,"data_track_addressbar":false};if (typeof(addthis_share) == "undefined"){ addthis_share = [];}http://www.kalzumeus.com/2012/09/21/ramit-sethi-and-patrick-mckenzie-on-why-your-customers-would-be-happier-if-you-charged-more/ […]

By: CL

CL — Thu, 27 Sep 2012 02:22:49 +0000

I came here from Ramit’s tweet about this. I really appreciate the transcript that you guys have out. I loved the lesson and would/will definitely apply it once I have a business.

By: AReader

AReader — Wed, 26 Sep 2012 22:06:47 +0000

People pay Patrick for Bingo Card Creator because all the alternatives suck. The free alternatives are terrible.
http://www.kalzumeus.com/2009/03/07/how-to-successfully-compete-with-open-source-software/

For people that find it, it solves a problem for them, and lets them move on with their lives. Find that, solve that, ???, profit.

By: My first hackathon | melissa's blog

My first hackathon | melissa's blog — Tue, 25 Sep 2012 17:19:25 +0000

[…] Ramit Sethi mentioned in a recent interview on pricing products: If I know my product is good, if I have tested results, it’s my obligation to get it out to […]

By: You have left that life behind | hiddenbehindnothing

You have left that life behind | hiddenbehindnothing — Tue, 25 Sep 2012 13:14:53 +0000

[…] Patrick McKenzie from this interview. […]

By: Peter

Peter — Tue, 25 Sep 2012 06:53:57 +0000

I understand where you’re coming from. Patrick and Ramit are telling you to charge high prices to a small number of customers. And you’re thinking: “What about me? Why is this stuff only for the rich?”

The short answer: tiered pricing & market segmentation.

The slightly longer answer: Think about Patrick’s first product. It was a bingo card generator. At the time that Patrick started selling his product, there were already lots bingo card generators already available for FREE. $0.00. So why do people pay Patrick? They pay him because they lack the time, or the technical skills needed to find the free version and figure out how to use it.

So it’s a trade-off. If you want something cheap, you have to to go and look for it. You have to figure out how to use it. If you don’t like the sound of that, Patrick & Ramit will sell you something easy and convenient, but you will have to pay big bucks for it. The choice is yours.

This isn’t true for everything, of course, but it IS true for the kinds of products that Patrick & Ramit sell.

By: damian

damian — Tue, 25 Sep 2012 02:50:26 +0000

I have a knack for spotting BS salary information.