Comments for MicroISV on a Shoestring http://www.kalzumeus.com B2C stands for "Bingo To Customer" Wed, 10 Mar 2010 12:30:39 +0000 http://wordpress.org/?v=2.9.1 hourly 1 Comment on Accounting For Lazy Programmers by Alex http://www.kalzumeus.com/2006/10/09/accounting-for-lazy-programmers/#comment-3767 Alex Wed, 10 Mar 2010 12:30:39 +0000 http://microisvjournal.wordpress.com/2006/10/09/accounting-for-lazy-programmers/#comment-3767 Hello Word! Hello Word!

]]> Comment on Lesson from Madlibs Signup Fad: Do Your Own Tests by John http://www.kalzumeus.com/2010/02/27/lesson-from-madlibs-signup-fad-do-your-own-tests/#comment-3766 John Tue, 09 Mar 2010 15:57:08 +0000 http://www.kalzumeus.com/?p=867#comment-3766 I think the lessons learned from this are really powerful but hearing so many critiques on the form to form comparison I think a throw down should be done. Put a challange out for a better Madlibs form that meets all the sign up needs so it can go through the rigors of the A/B testing. All I see is up side to this. If the test you conducted wasn't sufficient in the UI pretty department and you get higher conversions from a form from one of the nay sayers they hey you get a better form and they can say I told you so. If on the other hand the simpler current form keeps the title as best conversion method for bingo then you can thumb your nose at the critiques that are a bit more abundent on this piece then other pieces you've articulated. Either way the whole A/B testing wins and lessons are still highlighted to your captive readership. :) Love to see a throw down. Hey and of course it has to win with statistical significance. 95% I presume is the statistical setting. On another note have you come across type I errors in the A/B testing. I was reading about health research and the number of times they community retracts and refutes a previously studied health bennefit or risk and that they found that the rate of these retractions is following about the rate of expected type I errors. I think the lessons learned from this are really powerful but hearing so many critiques on the form to form comparison I think a throw down should be done. Put a challange out for a better Madlibs form that meets all the sign up needs so it can go through the rigors of the A/B testing.

All I see is up side to this. If the test you conducted wasn’t sufficient in the UI pretty department and you get higher conversions from a form from one of the nay sayers they hey you get a better form and they can say I told you so. If on the other hand the simpler current form keeps the title as best conversion method for bingo then you can thumb your nose at the critiques that are a bit more abundent on this piece then other pieces you’ve articulated.

Either way the whole A/B testing wins and lessons are still highlighted to your captive readership. :) Love to see a throw down. Hey and of course it has to win with statistical significance. 95% I presume is the statistical setting.

On another note have you come across type I errors in the A/B testing. I was reading about health research and the number of times they community retracts and refutes a previously studied health bennefit or risk and that they found that the rate of these retractions is following about the rate of expected type I errors.

]]> Comment on Landing Page Design Tips by saad http://www.kalzumeus.com/2009/08/06/landing-page-design-tips/#comment-3765 saad Tue, 09 Mar 2010 13:49:33 +0000 http://www.kalzumeus.com/?p=662#comment-3765 Well done Patrick! Well done Patrick!

]]> Comment on Lesson from Madlibs Signup Fad: Do Your Own Tests by Ric http://www.kalzumeus.com/2010/02/27/lesson-from-madlibs-signup-fad-do-your-own-tests/#comment-3750 Ric Fri, 05 Mar 2010 13:38:05 +0000 http://www.kalzumeus.com/?p=867#comment-3750 Sometimes your use of the English language can skew results on an English language-based interface. Yes, you "conversationalized" the form, but in a very awkward and geeky way. "Save them under" and "use this word ______ as my password" are no better than the form because it's still techno-speak. "My email address is ________ and, by the way, use ________ as my password." Is a step closer to what you should have done. Also, the rest of his for was left unchanged. So it's still basically a form. Sometimes your use of the English language can skew results on an English language-based interface.

Yes, you “conversationalized” the form, but in a very awkward and geeky way. “Save them under” and “use this word ______ as my password” are no better than the form because it’s still techno-speak.

“My email address is ________ and, by the way, use ________ as my password.” Is a step closer to what you should have done. Also, the rest of his for was left unchanged. So it’s still basically a form.

]]> Comment on Lesson from Madlibs Signup Fad: Do Your Own Tests by John Haugeland http://www.kalzumeus.com/2010/02/27/lesson-from-madlibs-signup-fad-do-your-own-tests/#comment-3744 John Haugeland Thu, 04 Mar 2010 18:34:11 +0000 http://www.kalzumeus.com/?p=867#comment-3744 Good article, and thanks for saving me the hassle. A point of opinion: when you're discussing the gap between two percentages, referring to said gap as a relative percentage is initially confusing. Good article, and thanks for saving me the hassle.

A point of opinion: when you’re discussing the gap between two percentages, referring to said gap as a relative percentage is initially confusing.

]]> Comment on Lesson from Madlibs Signup Fad: Do Your Own Tests by gwenhwyfaer http://www.kalzumeus.com/2010/02/27/lesson-from-madlibs-signup-fad-do-your-own-tests/#comment-3741 gwenhwyfaer Thu, 04 Mar 2010 05:43:33 +0000 http://www.kalzumeus.com/?p=867#comment-3741 > A/B-testing can be over-used No. A/B testing is how we know that what we think is obvious is actually true. Anyone who thinks that doesn't need to be checked more often is... too confident. > A/B-testing can be over-used

No. A/B testing is how we know that what we think is obvious is actually true. Anyone who thinks that doesn’t need to be checked more often is… too confident.

]]> Comment on Regsoft Picks Up the SWREG Scam by Aries http://www.kalzumeus.com/2008/03/09/regsoft-scam/#comment-3740 Aries Thu, 04 Mar 2010 05:34:52 +0000 http://microisvjournal.wordpress.com/?p=381#comment-3740 Here is a disk space manager named DiskSpaceFan to share. http://www.diskspacefan.com Here is a disk space manager named DiskSpaceFan to share.

http://www.diskspacefan.com

]]> Comment on Using Mixpanel With Ruby on Rails by Patrick McKenzie http://www.kalzumeus.com/2009/08/08/using-mixpanel-with-ruby-on-rails/#comment-3734 Patrick McKenzie Wed, 03 Mar 2010 11:50:36 +0000 http://www.kalzumeus.com/?p=667#comment-3734 Thanks for the comment Josh. You are having difficulties because of the JSON library you have loaded -- it is not happy with serializing a method name with a bang (exclamation point) in it. If you rename the access_api! method to access_api in all places, it will work fine. Thanks for the comment Josh. You are having difficulties because of the JSON library you have loaded — it is not happy with serializing a method name with a bang (exclamation point) in it.

If you rename the access_api! method to access_api in all places, it will work fine.

]]> Comment on Using Mixpanel With Ruby on Rails by Josh http://www.kalzumeus.com/2009/08/08/using-mixpanel-with-ruby-on-rails/#comment-3728 Josh Tue, 02 Mar 2010 22:31:31 +0000 http://www.kalzumeus.com/?p=667#comment-3728 Patrick- Thanks for the article and code but I dont believe it is working correctly with DJ, at least not the collective-idea fork, which is basically the same. Basically when I look at the DJ log I see this for each entry your script adds as the error: "undefined method `access_api!' for #..." In the script you have access_api! defined as a method but not self.access_api!, which might be causing the issue. Not sure what you are seeing on your end or what version of DJ you wrote this with but would appreciate any feedback. Best, Josh Patrick-

Thanks for the article and code but I dont believe it is working correctly with DJ, at least not the collective-idea fork, which is basically the same.

Basically when I look at the DJ log I see this for each entry your script adds as the error:
“undefined method `access_api!’ for #…”

In the script you have access_api! defined as a method but not self.access_api!, which might be causing the issue.

Not sure what you are seeing on your end or what version of DJ you wrote this with but would appreciate any feedback.

Best,

Josh

]]> Comment on Lesson from Madlibs Signup Fad: Do Your Own Tests by Revolutie in formdesign? Mad-libs style verhoogt conversie met +20% | Lammert Postma http://www.kalzumeus.com/2010/02/27/lesson-from-madlibs-signup-fad-do-your-own-tests/#comment-3725 Revolutie in formdesign? Mad-libs style verhoogt conversie met +20% | Lammert Postma Tue, 02 Mar 2010 08:03:31 +0000 http://www.kalzumeus.com/?p=867#comment-3725 [...] McKenzie maakt terecht een kritische opmerking dat het hier om een specifieke situatie gaat. Of zoals hij zelf zegt, vertrouw alleen je eigen data [...] [...] McKenzie maakt terecht een kritische opmerking dat het hier om een specifieke situatie gaat. Of zoals hij zelf zegt, vertrouw alleen je eigen data [...]

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