I got my first few hits from organic searches today (real ones, not people searching for “bingocardcreator.com” or “bingo card creator”). One was from MSN for “free Dolch sight word lists”, which I do offer (previously you had to extract them from my trial, but I decided to put the actual list up for search engine bait and hope some people convert while they’re reading). That page must have gotten an inbound from somebody other than me, yay. Its actually doing its job.
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I’ve made some improvements in getting more conversions for my ad dollar: I now track them in a (marginally) more reliable fashion (I count them as converted when they open the page which automagically starts the download), I have discontinued some keywords which just weren’t generating results, and I’ve been continuously optimizing website design (observation #1: having a graphical button increases your visitor’s propensity to download by 100% versus having an understated text link).
I’m going to end up making a Japanese version of Bingo Card Creator “one of these days”, and sell both the English and Japanese versions in the Japan market. This would be sort of ambitious for a uISV with no sales to date, if I weren’t Japan-based myself. Why?