They’ve posted my talk at Business of Software 2010. I highly recommend watching the video first, prior to reading the slides.
Software For Underserved Markets
View more PowerPoint from Patrick McKenzie
BOS2010 was one of the defining moments of my professional career (notes here). I strongly, strongly advise that you come to it in 2011 if you’re interested in taking your software business to the next level: it’s choc full of very, very smart people who are running real, profitable software businesses. (I will probably be speaking again this year, but for longer and with less joking.)
Awesome preso, congrats on getting top billing on Hacker News :)
That was an absolutely awesome presentation!
I agree that it sounds a lot easier to sell to people like “us” and that there’s an awful lot of money in things we overlook/dismiss, usually _on purpose_. I was reminded of this today when my wife noticed in this week’s tech flyers that the iPad 2 could be purchased with a *blue* “Smart Cover”. BLUE!! Meanwhile, my colleague and I were discussing how fast the H264 hardware encoder chip is…
Keep up the good work,
– Oli
wonderful presentation! :)
Brilliant. To short though, I would like to see Patric talk for an hour. Great job. Great guy.
Very good presentation. I really enjoyed watching it.
This is great. My only complaint is : “SSSSHHHHHHH dont be encouraging more competition!!!”
Great talk! Only a pity it wasn’t longer.
If you come to BoS2011, you might get your wish, Andy :)
Very good talk! I really enjoyed it. Quick question, where did you get your cartoon images for appointmentreminder.org (professional lady, man sitting in front of the computer)?
Nice work, Patrick. Enjoyed the talk.
Patrick,
Content and everything was of course great, but I just had to say: congrats to you for getting up there and doing it. You seemed nervous but still rocked it and I’d guess overcame a good deal of anxiety that day. Inspirational indeed.
Chris: Melvin Ram at http://www.webdesigncompany.net did that graphic for me.
15 slides of pure win :)
Loved it. And I share your feelings about BOS… It was a defining moment for me as well when I was there. Wish I had seem this live, but it is sooooooo useful and awesome regardless.
I am SO impressed with your presentation. I’m a professional speaker and have been since around 2006. You blow me away. What a great presentation. Excellent work!
That’s it. Just wanted to gush a while.
Patrick, this is fantastic. Not just useful for software; this is universally applicable and so well delivered. I echo Chris Brogan above (who you can thank for sending me your way) – this is an excellent presentation. Not only did it make me think, it left me wanting more. And there is absolutely nothing wrong with that.
Hey Patrick. I bought the AppSumo interview you did with Andrew and watched it last week and just watched this video after seeing it on HN. Thanks for posting it. I’m working on a web app that’s geared towards an underserved market – really small nonprofits (most nonprofits have under $25,000/year in revenue.) They’re not just underserved but they are not tech savvy at all – don’t use Twitter, don’t know what words like browser, hosting, or domain mean. Do you have anywhere you can point me to find advice on marketing to a crowd like this? Or do you have any advice? Thanks!
Hey!
Great presentation! I appreciate your thoughtful take on this subject and something everyone can use! Keep it up!
Absolutely fantastic insight here. Thanks for sharing the slides from slideshare as well, it really helps!