Volume? Low. Interface? Annoying. Work flow? Terrible. Cost per download? Half of what Google is, and this required no tweaking whatsoever. I’m buried under about four ads for places like Amazon which apparently bid on every word in the English language, but with no effort the following ad got about 4% CTR and, much more importantly, costs less than 30 cents per download it drives. That is my target for reasonably profitability with advertising.
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This might do a bit better if I did some optimization. I don’t know if the time invested is worth the volume, though. We’ll see.
I just found this morning, through ironically the same customer that was having difficulties yesterday (this must be karma), that a key feature of my software has been disabled in the build on my website for the last 2 weeks. I had been seeing traffic higher than ever, double the number of confirmed downloads I had in January, and was wondering “Why am I seeing 20-30% of my usual sales? Well, it turns out the reason was that I was performing an involuntary A-B test: A with the feature, and B without, based on what day you had first downloaded the software. A wins by a longshot.
I don’t know if this is actually useful or not, but I tried it a few weeks ago and my traffic is up. Correlation != causation and all that aside, it only cost me about $8 so maybe you want to try it too.