I have just started using the new Google Analytics interface and, ouch, its a doozy. Information which was previously available through drilling down is apparently being forced into a new widgetized reporting format, which might be great but seems like it has a learning curve steeper than Mt. Everest. In the meanwhile, getting to the information which is of paramount interest to me, like “Am I doing better this month than last month on Google, in terms of conversion rates?” seems to be much more difficult than it used to be. Hopefully in a few more weeks I’ll have mastered this interface and can get back to being productive again…
Google Analytics Redesign — More Web2.0, Less Useful
Originally written: May 10, 2007
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Tell me what you think of it. I’ve disabled automatic downloading, given the users big bright buttons to find the PC vs Mac trials, and hooked it up to Analytics to see if I’m insane.
Edited to add: The buttons displayed in this post have changed, due to issues raised in the comments.