I just changed my links to the default colors.  I have been told that having them other colors (they were previously colored to match my website’s color scheme — an inviting orange for unvisited links and a burnt orange for visited ones) has a tendency to confuse people who are used to the convention that anything blue and underlined can be clicked*.  We’ll see if this doesn’t make people more likely to click on the links I want them to click on.  My bounce rate is slightly higher than I’d like it to be on the front page.

On the other hand, the new buttons on the download page are performing admirably, even without having the prohibited logos in them.  You can click on the image to see a larger version of the appropriate portion of my CrazyEgg heatmap.  That Download Windows Free Trial button is, incidentally, the most incandescent place anywhere on my website. 

Redesigned Download Buttons Were Strikingly Successful

  • Admit it, you tried to click it, didn’t you?