Capsule Review: Easily my best month ever, and its summer vacation. I’m really looking forward to the start of the term in August.
Sales: 36 (1 refund, customer was unhappy with font sizing)
Gross Income (less refund): 918.25
Expenses:
SwiftCD $54
AdWords $49.27
GoDaddy $7
e-junkie $5
AdCenter $19.59
CrazyEgg $9
Paypal: $18.04
Total Expenses: $161.90
Net Profit: $756.35
Selected Web Stats:
Visitors: 8,400
Visits: 9,200
Free Trials Downloaded: 1,017 from my site, several hundred from other sites.
Known-good Free Trial Installs (clicked a tagged link from within program): 354
Trial to Purchase Conversion: ~2.5%
Visits to my Purchasing Page: 402
Percent of folks who purchased after reaching purchasing page: 9%
Biggest Coup This Month: Snowflake queries. I rewrote one page of mine, which had previously been very underused, to snap up more of them. Handily, that rewrite was completed on May 30th. During June, that page saw 5,600 page views (or about 27% of my total). During May, that was 2,700 page views, or 12% of my total. The “extra” 3,000 page views were a major part of the reason that, despite the fact traffic on my major teacher-related search terms declined since teachers are out of school, my overall traffic stayed mostly flat while my sales increased markedly. I can’t wait to get some time to write some more content and catch myself some more snowflakes.
