I’m kind of scratching my head at this one so if anyone has any insight, please, I’d love to hear it: several hundred people have started downloading Football Bingo all of a sudden. Not that I mind, of course, but I can’t square it with what I know about my target users. I can’t seem to find any inlinks that would account for the traffic, either — like when a Jane Austen fan found my page and her readers went gaga for it. It seems to just be organic search traffic, and a whole mess of it.
I only noticed this because I’m writing one of my longer, “evergreen content” pieces on the nature of the Long Tail (and how to extract money from it) and I’ve been chasing down some of the anomalies in my data.