My post on Free Bingo Cards, which is two months old, received a hair under 1,000 hits in April (thats three days worth of weekday traffic for my website — not shabby!). This resulted in ~100 trials of my program and 5 sales, or roughly 20% of my sales for the month (full monthly stats to follow sometime this weekend). And the kicker? That post is an evergreen — it never goes bad. It continues to pick up search engine hits, links, emails to friends, yadda yadda, and keeps making me money.
One more big thanks to everyone who linked it.
I have been thinking of how to create application buttons for Kalzumeus in a pretty Web 2.0-ish style and, on the recommendation of several BoSers, bought Axialis Icon Workshop. To test it out, I decided to redo my sort of frumpy Buy Now! and Download Free Trial buttons for Bingo Card Creator, and see if the new versions aren’t any more successful. While you can of course see them at the best place to get bingo cards for teachers on the Internet, I’ve isolated the section of the interface so you won’t even have to click off this site:
It appears that the new icons I developed are having mixed results. About 1% less people (9.5 -> 8.5) click on the download free trial button, although the overall conversion has stayed constant since the textual links are picking up the slack. 2% more people (1 -> 3) are clicking the Buy Now! button. I’m not entirely sure whether that is a result of just the redesigned buttons or the result of changing Purchase Now to Buy Now! but either way, what can I say, I like it. Hope it keeps up.
