Last weekend, among a whole schedule of other great presentations at the Startup Lessons Learned conference (you can watch the video here), the folks behind Dropbox had a presentation (video) about how they went about growing their business. Apparently search ads were too expensive for them (due to bidding up by other venture-funded firms in [...]
The prototypical customer of Bingo Card Creator is a woman between the ages of 30 to 50 who plays bingo with her classroom. I like to think of her as Martha. However, unlike most statements I make here about my business, this is far more a guess than it is a fact substantiated by data. I [...]
// I visited Thomas Ptacek and the gang at Matasano (who are developing a firewall management product) over Christmas break and had a very productive discussion about marketing. One of the things Thomas mentioned was that I should probably blog out how you can use engineering resources to improve your marketing. In Which I Have A Revelation [...]
// Many software/web-app developers naively assume that demand for their product is roughly static year-round, despite the fact that this is true for very, very few industries. Retail (in-a-box) software lives and dies by its Christmas numbers. B2B software often sees spiky behavior around the accounting periods and business cycles of its target sector. If [...]
Since all of the users of BCC online give their email addresses to sign up, I thought I would start with some email marketing. I’m using MailChimp, chiefly because their website is pretty and I had heard good things about their API. With the help of the hominid gem it has only taken me about [...]
(This post recently got linked on Japanese blogs. 英語より日本語の方が楽な方：これを和訳しようとしています。日本語版はこちらです。) Every once in a while, somebody on the Business of Software forums asks whether there is any point to trying to compete with open source software (OSS — essentially, software anyone can use and modify without needing to pay money or receive permission). This is very possible, as [...]
I think I mentioned that I don’t really like ebooks the last time I reviewed one. Please incorporate that total hatred by reference here. Nonetheless, I gave that ebook, which was written by a professional colleague, an unreservedly positive review, because I sincerely think it will help many of my readers sell software. Now I’m in [...]
I’m sorry, this post was due a week ago but I have been a combination of sick and busy. Regular readers of this blog might remember that, around September, I started using Conversion Optimizer on my Content Network campaign and had a lot of successwith it. My success came to the attention of the project manager [...]
This article on SEO for bloggers is just amazing. I highly recommend anyone with a blog who doesn’t already consider them past the intermediate stage on SEO read it. I recommend absolutely everyone read the followup on how the original article was designed and marketed as a stunningly effective piece of linkbait. (Some might say [...]
If you have a post which ranks very highly for a particular query of high value to you, you can use it to springboard additional products in conceptually related spaces. Most blogs which add value are eventually going to have a few evergreen posts. An “evergreen” puts the lie to blogs being a medium which only [...]
Small business owners! Our appointment reminder software is located at our other site. Click the image below to go there.
This blog has a podcast through HearABlog (RSS feed).
People are Googling for patio11 blog due to the amount of time I spend posting under that name.
Recent Comments