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Community-oriented Marketing — Forums, Usenet, Mailing Lists, etc

“So what did you think of the Season Finale of Heroes?””Dude no spoilers I haven’t seen it yet.” “Oh, alright, highlight the following to see what I thought: *start highlight* The fight scene between Hiro and Sylar, which was supposed to be the highlight of the entire series, was over in less than two seconds.  He stabs [...]

Support Does Not Scale. Customer Service Does.

I’m a big fan of all things scaling, because thats what takes you from having to scramble for money on an hour-to-hour basis and gets you to the whole “Making money while drinking pina coladas on the beach” (or, in my case, iced tea in the shade) ideal uISV existence. Two of commenters recently left [...]

Semi-Offtopic: The Passion of the Customers

I haven’t worked at Quill in years but I just remembered my favorite thing about the place: there is a wall right next to the breakroom which is devoted to customer service (have I mentioned that they’re fanatics about this?) It has daily metrics (I was never quite sure how they were gathered, but I [...]

More Business Firsts

Processed my first refund today (um, yay?). Can I give a piece of advice for everyone who has a money-back guarantee (which should be everyone): any time your customer asks to invoke the guarantee, process the refund immediately, then write back to your customer. Minimally, you should thank them for choosing your software then inform them [...]

On-page SEO for Small Companies

(Note: If you were looking for software to create printable bingo cards, Dolch sight word bingo, or Dolch sight word lists, you should check those three links. The rest of this post is about how search engines work, and is probably not that interesting to you. However, because it repeats your search query frequently, the [...]

10 minute tweaks to boost your conversion

Disclaimer: you know your market and your customers better than I do. Some of these will likely be different for people who are not pitching products to teachers. Over the past month I’ve been doing a lot of tweaking of various things on my website, and generally after leaving a tweak up for two to five [...]

Making AdWords Work For You

There don’t seem to be any good crystalizations of the reams of data on the Internet, and the one thats do exist are on crazily SEO’d sites and I always feel a little dirty visiting them, so I thought I’d write this up. The most important thing for succeeding with AdWords is that you need to [...]