SEO

Strategic SEO for Startups

if (typeof window.Delicious == “undefined”) window.Delicious = {}; Delicious.BLOGBADGE_GRAPH_SHOW = false;Delicious.BLOGBADGE_SAVECOUNT_SHOW = true;Delicious.BLOGBADGE_TAGS_SHOW = false; One way I’ve found to cut down on support requests is to make sure I write publicly about any issue that keeps coming up for my customers.  Other small companies contact me for advice fairly frequently, and that also tends [...]

The Big Book of Getting People to Link to You

The Big Book of Getting People to Link to You

Today, on the Business of Software forums, a newer software developer asked how I managed to get people to link to me.  The motivation in getting links is both to get visitors directly from the websites you are linking to and to influence the search engines into prefering your site over the other fifty zillion [...]

Steph Grenier On Generating Traffic For Your Website

I think I mentioned that I don’t really like ebooks the last time I reviewed one.  Please incorporate that total hatred by reference here.  Nonetheless, I gave that ebook, which was written by a professional colleague, an unreservedly positive review, because I sincerely think it will help many of my readers sell software. Now I’m in [...]

Why You Shouldn’t Pay Any SEO You Can Afford

Recently, there was a question on the Business of Software forums, asking whether someone could recommend a good SEO firm which was not booked solid.  Someone jokingly suggested that the best SEO firms are so busy no one hires them anymore.  That answer, which might have been intended as the equivalent of a Slashdot +5 [...]

Fantastic Article on SEO For Bloggers

This article on SEO for bloggers is just amazing.  I highly recommend anyone with a blog who doesn’t already consider them past the intermediate stage on SEO read it.  I recommend absolutely everyone read the followup on how the original article was designed and marketed as a stunningly effective piece of linkbait.  (Some might say [...]

Exploiting New Niches

I’m currently the #1 result on Google for the [conversion optimizer] search which is not actually controlled by Google, as a result of a pair of posts on the subject. That is largely the result of a combination of a niche which was new, my early adoption of it, and radical transparency.  There are, approximately, a [...]

What the Duplicate Content Penalty Looks Like

Someone on the BoS board asked a question today about how to execute linkbait well.  I have an article on this blog about that, and wanted to paste a link, so I used my usual link repository — Google.  I have a photographic memory for titles and can’t remember URLs to save my life, for some reason.  [...]

Rails SEO Tips 90% Completed

Too many projects, too little time.  I got most of my Rails SEO hints page completed tonight, after finally implementing more of the suggestions I was making in Daily Bingo Cards itself. The Table of Contents The Case Study: Daily Bingo Cards On-page Optimization Sexy URLs, or, Default Routes Considered Harmful Taming Your Title Tags (And Other Metadata) Don’t Repeat [...]

Putting the Green in Evergreen

If you have a post which ranks very highly for a particular query of high value to you, you can use it to springboard additional products in conceptually related spaces.  Most blogs which add value are eventually going to have a few evergreen posts.  An “evergreen” puts the lie to blogs being a medium which only [...]

SEO Tips for Ruby on Rails

I’m working on this article as another bit of linkbait, and its about 33% of the way finished at the moment, but I thought I would give you guys a sneak peek.  If you have any comments, please, feel free.  If you want to blog or otherwise link to it, go right ahead, although it [...]