stats
Dashboard Design For Metrics-savvy Software Companies
I have a confession to make: I’m something of a metrics junkie. I have lost entire days of my life just staring at Google Analytics reports. Metrics have always activated that same part of my brain that WoW did: ooh, a page view, ooh, a sale, ooh, if this had purple bars on it I’d [...]
Introducing A/Bingo: Rails Split Testing
Regular readers of this blog know I’m a bit obsessive about testing and measuring small, iterative improvements to my website. Previously I used Google Website Optimizer but I found it had some annoying limitations. In particular, it was too much work to start tests, too much work to code tests, and too much work to [...]
2008 Taxes Done, Well Ahead of Schedule
Thanks to my new expense tracking feature on the BCC website and the magic of TaxAct (the only online filing place I’ve found that supports the vast, vast number of American uISVs with day jobs subject to the Foreign Earned Incom Exclusion), for literally the first time in my life I have my taxes done [...]
Sales Exceed Salary (Scary Thought!)
I thought I was going to just miss being able to say this, but five customers bought copies of BCC overnight. This brings BCC sales for February to $2,925.
Now, looking at my February pay stub (which is pay for work done in January), the before-deductions sum of everything (base pay, housing allowance, travel allowance, overtime) [...]
Bingo Card Creator Year 2008 In Review
Well, it is that time of the year again: home for Christmas, jetlagged like crazy, and up at 2:00 AM after passing out for 11 hours. Sounds like a great time to compile end of the year stats! These will change a bit in the next 10 days or so, but not all that much, [...]
Bingo Card Creator Sales Stats
As promised yesterday, I’ve cobbled together a feature to semi-automatically generate monthly sales reports. At the moment I can’t show you guys the more impressive portions of the backend, as they integrate customer data at the moment, but I did manage to totally bulletproof the monthly sales report. (Meaning it is physically impossible for anyone [...]
Results of Site Redesign
About a week ago I merged Daily Bingo Cards and Bingo Card Creator, and embarked on a massive site redesign. I thought I would write a bit about how this improved my numbers. I have compared traffic to the combined total of the two sites — all other comparisons are against Bingo Card Creator itself, because I [...]
Year 2007 Stats and Year 2008 Goals
2007 was my first full year running Bingo Card Creator, and I had impressive growth over last year (about a factor of four on both profits and sales, looking at my last tax return). I hit my major goal for the year, $10,000 in sales, and see bright things in my future.
Obligatory disclaimer: Don’t audit these [...]
Because You Can’t Quite Get Enough Transparency…
I really wanted to post how Daily Bingo Cards was doing statswise today, but probably will not have the time. (The short version: the snowflake queries are loving me and owning a top 10 spot on every possible variation of “thanksgiving bingo cards” is worth 1.5X owning the 11th spot on [thanksgiving bingo cards] itself. [...]
September 2007 Stats, Or, You Make $1k a Month on WHAT!?
Capsule: I made it past the $1,000 mark in sales, finally. Net profit was significantly below that due to heavy experimentation with AdWords. It should hopefully be healthier this month.
Income:
Sales: 41 (1 refund due to customer error, 12 CDs)
Gross Income: $983 + $25 in Canadian + 26 pounds = ~ $1,061
Income Net Paypal: ~$1,039
Expenses:
GoDaddy: $7
CrazyEgg: $9
e-junkie: $5
SwiftCD: $71
AdCenter: $18
AdWords: $325 (Yowch!)
Total Expenses: $435
Total Profit: $604
Commentary: Yes, as you can [...]
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