I’m a fan of Google. Not a fanboy, per se, they can certainly do things poorly (see most of their products which aren’t search- or advertising-driven) and I wouldn’t buy the stock anywhere near where it is right now. But as a business owner, they’re very useful to me. I use Analytics to do my [...]
I read (through the indispensable PlanetMicroISV‘s feed from WorkHappy) that Microsoft wants YOU to set up an account with adCenter this Christmas. So much that they’re prepared to stuff $200 in your stocking (in credit, naturally) if you fork over the $5 opening fee. Ho ho ho, does that sound tempting. I categorically refuse to [...]
I decided to check my Yahoo Search Marketing stats today, which is always an ordeal. And I was pleasantly suprised to see a weekly conversion rate in the 60% region, spiking to 80% on many days… 80%?! No, sorry, something is rotten in the land of Denmark. So I started drilling around… My main ad terms looked [...]
(If this is your first time reading a search post from me: DSW are a very business-related keyword which unfortunately this blog manages to rank higher than my business on. Apologies for the obfuscation: D01ch S1ght W0rds. In queries and ad text its always spelled out normally.) Well, the upcoming return of teachers to school has [...]
Yahoo is running a promotion where, if you pay a $5 deposit (which unlike Google’s is counted against your clicks) they’ll give you a $25 advertising credit. That is a real no brainer, so I signed up for it. And it was pretty immediately apparent why Google is kicking Yahoo’s hindquarters: Google has much, much, much [...]
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