Categorized Posts

Uncategorized
- Design and Implementation of CSV/Excel Upload for SaaS
- Productizing Twilio Applications
- I Saw An Extremely Subtle Bug Today And I Just Have To Tell Someone
- Don't Call Yourself A Programmer, And Other Career Advice
- Speaking At Microconf — Free Ticket Inside
- Appointment Reminder at 6 Months
- Software For Underserved Markets
- Some Perspective On The Japan Earthquake
- Japanese Disaster Micro-Update
- My Biggest Frustration With Google AdWords
- Hacking Customers' Technology Adoption Cycles
- Quantifying The Value Of A College Degree (By Major)
- Bingo Card Creator (& etc) Year In Review 2010
- Staging Servers, Source Control & Deploy Workflows, And Other Stuff Nobody Teaches You
- Lessons Learned At Business of Software 2010
- Automatically Minimizing Javascript and CSS with Rails
- Organized, Curated Lists of Best Posts From This Blog
- Dealing With Market Seasonality
- Does Your Product Logo Actually Matter?
- SEO for Software Companies
- Speaking at Software Industry Conference
- Running Apache On A Memory-Constrained VPS
- Falsehoods Programmers Believe About Names
- Detecting Bots with Javascript for Better A/B Test Results
- Interviewed by Andew Warner On Entrepreneurship [Video]
- Peldi from Balsamiq Interviewed For An Hour
- Data Driven Software Design Presentation (plus bonus interview)
- Quick Start For Rails on Windows Seven
- Getting Interviewed By Andrew Warner at Mixergy
- Interviewed by Gabriel Weinberg [video]
- CrazyEgg To The Rescue Again
- Running A Software Business On 5 Hours A Week
- Getting Ready For Going Full Time
- Business Stats On A Photo Frame
- Women, Men, And Other Things Done Wrong By Silicon Valley
- Using CrazyEgg on Pages Requiring A Login
- What My User Survey Taught Me
- Four Open Letters To The Book Industry
- Followup Questions for "Strategic SEO for Startups"
- Deploying Sinatra On Ubuntu: In Which I Employ A Secretary
- The Solo Founder (Startup) Rap
- Visualizing Your Commit History
- Engineering Your Way To Marketing Success
- Twilio (phone call web API) is crazy fun
- Bingo Card Creator Year In Review 2009
- Bringing A/B Testing To The Fortune 5 Million
- It Seems I Have A Podcast Now
- Practical Metaprogramming with Ruby: Storing Preferences
- Tracking Down A Subtle Analytics Bug
- The IE CSS Bug That Cost Me A Month’s Salary
- Work Less, Get More Done: Analytics For Maximizing Productivity
- A/B Testing Signup Page
- BCC 3.0 — Got a moment to beta test?
- Why I’m Done Making Desktop Applications
- A/Bingo makes the rounds
- Seeking A Freelance Writer/Blogger [Position Filled]
- Using WordPress and Rails on the Same Domain
- You May Have Too Many Domain Names When…
- $50,000 of Bingo Card Creator
- Update: Landing Page Redesign Successful
- Using Mixpanel With Ruby on Rails
- Release It, Then Iterate Like Mad
- What stats do you want to see?
- Web Version Gets New Coat Of Paint
- Bingo Card Creator Goes Web 2.0
- Why does cron hate me so?
- Dropbox is saving my bacon
- Yay for A Productive Hour
- That too ENTIRELY too long
- 572 day uptime…
- Hard to get motivated some days
- Major Progress on BCC Web Application
- Bad Places To Have Bugs: Pricing Logic
- Working on Bingo Card Creator 3.0
- オープンソース・ソフトウェアとうまく勝負するにはどうするか
- My Favorite WordPress Plugin
- kalzumeus.com (Not www. Version) Down For A While
- Moved Blog From WordPress.com to Own Server
- 98, 99, 100!
- Results of Native Compilation vs. Java Split Test
- Massive Update To Stats Tracking
- Ninety. Four. Percent. "()$#(")
- Someday, someday…
- Sales Up Massively, My Guesses As To Why
- Big Writeup About The New Cart
- iBox Overlay Doesn't Scroll
- Finished My Mini-Development Project, Mostly
- Inno Setup + Excelsior JET = Slice MBs Off Download
- Bug squashed
- Things I Would Prefer Not Discovering At 1:30 AM
- Problem Solving At My Job and My Business
- Bingo Card Creator 2.5 Released!
- Quick (Final) Request For Beta Testers
- Head Slapper of an Oversight
- Could Use A Bit Of Beta Testing Again
- Bingo Card Creator 2.5 Coming Soon
- Football Bingo… Who Knew?
- A Beautiful Twist On A Boring Old Thing
- Learning From (A Specific Example Of) Failure
- Programmer's Charity Drive (And How You Can Help)
- Help Debug The World
- Free Christmas Bingo Cards
- How To Use E-Junkie Without Your Customers Seeing It
- Best App Name Among Sprinters
- What I've Been Up To
- I'm starting to feel the itch again
- Blog Has A New Address
- Download Sites: Important or Not?
- Still More Graphical Fiddling Going On
- Insights On Blog Optimization
- Adding some backend tracking…
- I Never Really Set Out To Have A Brand
- Candidates for New Bingo Card Creator Logo
- Significant Changes To Website
- Review of Bob Walsh's MicroISV Sites that Sell e-book
- If You Only Ever Read One Thing About Niche Marketing…
- Quick Request
- Blogging Hiatus For A Week
- Moving Off Of GoDaddy hosting
- Bingo Card Creator 2.0 is done! (Finally!)
- Blogging As Personal Marketing
- What Do You Want To See Covered Here?
- Redesign of Bingo Card Creator main site — interested?
- Major Update To Google Analytics — Action Required
- Marketing Runs In The Family
- A Little Thing That Made My Day
- Need Services Of Web Design Freelancer
- Happy New Year
- Merry Christmas to other uISVers!
- Free Christmas Bingo Cards
- Six days. Twenty Dollars. One New Business.
- A Side-Project You May Be Interested In
- Free Thanksgiving Bingo Cards
- October 2007 Stats — $2,000 in sales
- Outline For This Week
- Google Searches By Flowchart
- Two Minute Updates Before Work
- The Long Tail and the Big Head
- That Shouldn't Even Be Legal
- Halloween Bingo Cards
- Need To Borrow A Mac User For A Minute
- Firebug — Pretty Darn Good CSS Tool
- 10,000 bucks… Yowza
- Sorry for lack of posts
- Yikes, that was overwhelming
- Not Sweating The Small Stuff
- Before I Try RentACoder… [Edit: Got My Help, Thanks!]
- Google's Conversion Optimizer… Rocks
- Its A Small, Small World These Days
- On Posting Frequency
- New Paypal Buttons
- The Next Adventure
- Banking for the uISV
- Harry Potter Bingo Cards
- Blogging Light Because…
- Freeware Can Be Profitable, Apparently
- Quick Favor From Mac Users
- Happy Birthday, Bingo Card Creator
- May 2007 Stats
- A Note About Startups Outside the Valley
- Summer Is Upon Us
- More Web Site Tweakage (Link Colors, Download Buttons)
- Still More Button Redesigns
- Quick Update On New Icons
- CrazyEgg vs. Google Analytics
- Simple Enhancement To Lightbox
- Nailed A Job Interview
- Lightbox — Quick, Pretty Screenshot Previews
- I'm Glad *I* Don't Compete With Google…
- Hideho, Readers of "Neat New Things"
- Always Dangerous Making Predictions Early…
- Luck of the Irish
- The Photo Doesn't Quite Do It Justice
- MicroISV on a Shoestring Reader
- Switched to SwiftCD
- The Next Project
- Musical Note Bingo Cards
- NSIS vs Inno Setup
- Lost Two Days
- Second Interview Up
- Seems to be Interview Season
- Rates At Which Shareware Customers Request Refunds
- Bingo Card Creator (CD) gets a new look
- Paint.NET 3.0 is amazing
- Do You Understand Your Market Cycle?
- Google Checkout vs. Paypal
- Amusing Mac Java Niggles and Incompatibilities
- Write Once, Debug Everywhere…
- 5 things you don't know about me
- Effects Of Purchase Page Reorganization
- Perl Makes Me Feel Dirty
- Why I Use Paypal
- If you haven't seen it yet…
- Already Confirmed Paypal Email Address But Can't Withdraw Money
- e-junkie Does It Again
- January Is Being Good To Me
- So For Those Of You Investing Your Profits…
- Merry Christmas!
- Got Invited To Beta Google Split Testing Product
- Nice To Hear About Successes
- Things You Shouldn't Worry About
- Blogging As Professional Promotion
- Just Do It
- Payloadz + Google Checkout = … ?
- The Simple Joys Of Living In Rural Japan
- Trial Installer Corrupted, Again
- Free PR8 Link To Your Website (Shh, Keep It A Secret)
- If One File On Your Web Server Gets Corrupted…
- A Handy Little Tool You Might Not Know About
- Sometimes I Wonder If…
- Bingo Card Creator Goes International
- Bleg For Perl Help
- Dealing With Email Spam
- As You May Have Guessed…
- Blatant Plug For A Program I Like
- Accounting For Lazy Programmers
- Selling Software To People Who Don't Buy Software
- Object Lesson on Blogging for your Business
- Undergoing Massive Spam Attack Today
- Bleg for my Mac using friends
- Three Cheers for Tucows
- Time To Get Back On Track
- Text Link Ads
- Crazy Busy This Week
- Selling Software on a CD
- Mac Version Doing Fairly Well
- Update on AdWords
- Another Plug for e-junkie
- Once Is Chance, Twice is Coincidence, Third Time Is A Pattern
- Bits du Jour update
- Bits Du Jour
- A Good Day
- Kanji of the Day: 任
- Yo Ho, Me Hearties, Yo Ho
- My Next Piece of Software
- Yay, 1.04 Out The Door
- How NOT to do your license key checking
- Feature Creep!
- Another Hosted Services Success Story
- Porting to Mac OS X
- Minor SEO Updates
- The Visual Impact Stock Icons Make
- Bingo du Jour
- Open Source vs. uISVs — Some Myths That Need To Die
- If Three of Your Computers Burned Up In A Week…
- Back Again
- Going Away For A Week
- To Limit, or Not To Limit
- I Love My Job
- Mid-month Stats Update
- You Can Probably Stand To Charge More
- Ten Reasons Why Most Internet Writing Is Terrible
- Update on Ad Experiments
- Tweak Your Installer, Double Your Sales
- Everybody Say Hiya To the New Guy
- The Anthem of My Business
- I'm Reviewed On A High Traffic Web Site!
- Early Results of Auto-Submission Experiment
- Don't Let Java/.NET Deployment Scare You
- The (Trial Downloads) Numbers Game
- A Love Note To My Favorite Productivity App. Ever.
- Impressions On Download Sites
- Peeking Over Your Customers' Shoulders
- Bingo Card Creator 1.03 Released
- Single Minute Exchange of Dies
- A Month Worth Of Stats
- I'm Profitable
- Minor Programming Tweaks
- 10 minute tweaks to boost your conversion
- And back to your regularly scheduled programming…
- Google's Lawyers Admit To gmail Privacy Leak
- Coolest mISV Product Ever
- Lesson: Check To Make Sure You Have Uploaded The Correct Installer
- Drop-Dead Simple Update Checking
- Another Payment Processor To Look At
- I'm Cash-Flow Positive
- Its OK To Be Second Best
- Five Programs I Will Eventually Donate $20 To
- Figured Out The IE Problem
- Aww, poor cracker…
- I am really starting to hate web development
- Grr, annoying hackers
- Oh noes!
- Minor Niggles
- Accounting
- My First Sale!
- Getting started with eSellerate
- My first feature request
- Localizing
- Conversion Rate Steadily Improving
- Nice Weekend Camping, Plans for This Week
- Took off nag screens
- Hustling for development dollars on eBay
- Idea for uISV Product
- Some minor accounting
- I Just Made (A) Front Page of Google
- Random Improvement
- Optimized Landing Page #1
- Happy Fourth of July
- My conversion rate is abyssmal
- Day #11: First Page of Google
- A Feature Before Bedtime
- Must Not Get Blinded By The Trees…
- My Very First Customer Contact
- Rock On Google
- Cows, milk, and conversions
- Bingo Card Creator By the Numbers
- So I Hit The Big Red Button And Went Away For Six Hours…
- Home stretch!
- Why Even One Man Teams Should Use Source Control
- Unexpected Expenditure & Great Marketing Idea
- From Visitor to Downloader to Purchaser
- Introducing the Bingo Card Creator website
- Guestimating Market Size
- My Competition
- Unveiling The Software & Market
- And we're feature complete
- Development plan for the rest of the week
- The Joys of Open Source
- The Sorrows of Java Printing
- The Pros and Cons of Java for uISV
- The Original Conception through Release In 7 Days Story
- From Design to Market In Eight Days Or Less
- Random Acts of Kindess
- Dev Journal: First Three Days in the Trenches
- So you want to be a microISV

advertising
- Image Ad Blending Works Really, Really Well
- Landing Page Design Tips
- Conversion Optimizer: AdWords, Done Right
- Deceptive AdSense Ads Worse Than Click Fraud
- AdCenter Actually Performs Quite Decently
- Simple Changes Fixed Adwords
- I Am Oddly Motivated By Free Money
- The Busyness/Business Continues
- AdWords Kicks Me In The Shins
- Writing a Customer-Focused Blog
- What Should Starbucks Do
- How much content does your website have?
- Update on Ad Experiments
- When Ruthlessness Is Required
- Seasons Change, Ads Get Borked
- I Hate Typos + PAD Files Work
- Re-evaluating My Opinion of YSM
- From "Minimize CPC" to "Maximize Conversions"
- 'Tis An Ill Wind Indeed…
- Making AdWords Work For You
- Optimized Landing Page #1
- Yahoo Advertising vs. Google Advertising

AdWords
- How To Do A Seasonal Promotion for Your App
- Landing Page Design Tips
- My AdWords Are Turned Off [Edit: Resolved]
- Google Features Bingo Card Creator
- Exploiting New Niches
- Conversion Optimizer: AdWords, Done Right
- New Adwords Feature
- Deceptive AdSense Ads Worse Than Click Fraud
- Major New Feature For AdCenter
- Best Single Day Ever, Plus August 2007 Stats
- May 2007 Mid-Month Stats
- AdCenter Actually Performs Quite Decently
- Simple Changes Fixed Adwords
- I'm A Slave To You (Google)
- I Am Oddly Motivated By Free Money
- The Busyness/Business Continues
- Update on AdWords
- AdWords Kicks Me In The Shins
- Update on Ad Experiments
- When Ruthlessness Is Required
- Seasons Change, Ads Get Borked
- From "Minimize CPC" to "Maximize Conversions"
- 'Tis An Ill Wind Indeed…
- Yay for iterative improvements
- Making AdWords Work For You
- Optimized Landing Page #1
- Yahoo Advertising vs. Google Advertising

Yahoo
- I'm A Slave To You (Google)
- Fie Upon You, YSM
- Seasons Change, Ads Get Borked
- Yahoo Advertising vs. Google Advertising

YSM
- I'm A Slave To You (Google)
- I Am Oddly Motivated By Free Money
- Fie Upon You, YSM
- Seasons Change, Ads Get Borked
- Yahoo Advertising vs. Google Advertising

search
- Minor SEO Updates
- On-page SEO for Small Companies
- Legitimate Organic Searches Eclipse PPC
- The Long Tail of Search
- Getting Organic Search Traffic

SEO
- I Wrote A Book On Conversion Optimization For Software Companies
- Strategic SEO for Startups
- The Big Book of Getting People to Link to You
- Steph Grenier On Generating Traffic For Your Website
- Why You Shouldn't Pay Any SEO You Can Afford
- Fantastic Article on SEO For Bloggers
- Exploiting New Niches
- What the Duplicate Content Penalty Looks Like
- Rails SEO Tips 90% Completed
- Putting the Green in Evergreen
- SEO Tips for Ruby on Rails
- Developing Linkbait For a Non-Technical Audience
- Don't Make My Really Elementary SEO Mistake
- Ranking For An Arbitrary Organic Search Query
- How To Rename A Web Page
- A Few Followups
- Why Your uISV Should Have A Blog
- Dipping My Toe Into Squidoo
- SEO Trick I Hadn't Known About
- Google (Finally) Lets You See Backlinks
- The Busyness/Business Continues
- Writing a Customer-Focused Blog
- How much content does your website have?
- Minor SEO Updates
- On-page SEO for Small Companies
- Legitimate Organic Searches Eclipse PPC
- Yay for iterative improvements
- The Long Tail of Search
- Getting Organic Search Traffic

popular
- Community-oriented Marketing — Forums, Usenet, Mailing Lists, etc
- Support Does Not Scale. Customer Service Does.
- Semi-Offtopic: The Passion of the Customers
- More Business Firsts
- On-page SEO for Small Companies
- 10 minute tweaks to boost your conversion
- Making AdWords Work For You

bingo
- Saint Patrick's Day Bingo Cards
- Conversion Optimizer: AdWords, Done Right
- Free Bingo Cards
- If you're coming here via Google…

sight words
- The Busyness/Business Continues
- If you're coming here via Google…

teaching
- If you're coming here via Google…

Analytics
- Pretty, New Competitor To Google Analytics
- Using Google Website Optimizer Safely
- Google Analytics Redesign — More Web2.0, Less Useful
- Insomnia Leads To Download Page Redesign
- CrazyEgg vs. Google Analytics
- Using Analytics To Improve Your Web Design
- Peeking Over Your Customers' Shoulders
- I Hate Typos + PAD Files Work

customer service
- My AdWords Are Turned Off [Edit: Resolved]
- Socks, Software, and the "Stupid" Questions Costing You Sales
- One of My Competitors Owes Me A Favor
- Conflict of Interest: Payment Processors vs uISVs
- Community-oriented Marketing — Forums, Usenet, Mailing Lists, etc
- Busiest Day For Customer Support Ever
- Trust Your Customers
- How Much Time A uISV Spends On Customer Support
- Laugh To Keep From Crying…
- Am I Fanatical About Customer Service?
- How To Deal With Abusive Customers
- The Art of Apologizing
- I Took My Own Advice… And It Paid Off
- Support Does Not Scale. Customer Service Does.
- Semi-Offtopic: The Passion of the Customers
- More Business Firsts

support
- Improving Support One Changelog At A Time
- Minor Usability Errors In Checkout Funnel = You Lose Lots Of Money
- Busiest Day For Customer Support Ever
- How Much Time A uISV Spends On Customer Support
- Everything You Need To Know About Registration Systems
- What Should Starbucks Do
- Support Does Not Scale. Customer Service Does.

microISV
- Conversion Optimization in Practice: Baconbiz 2013 Presentation
- What I Would Do If I Ran Tarsnap
- Kalzumeus Software Year In Review 2013
- Marketing Software, For People Who Would Rather Be Building It
- Bingo Card Creator (and other stuff) Year in Review 2012
- I Wrote A Book On Conversion Optimization For Software Companies
- Bingo Card Creator (and etcetera) Year In Review 2011
- How Running A Business Changes The Way You Think
- Software Businesses In 5 Hours A Week: Microconf 2011 Presentation (1 hour)
- The Hardest Adjustment To Self Employment
- How To Successfully Compete With Open Source Software
- Book Recommendation For Budding Bloggers
- Leveraging OSS As A Software Developer
- Antair Moving On And Moving Up
- Steph Grenier On Generating Traffic For Your Website
- Brilliant Bit of Javascript for Redirecting Downloaders
- Regsoft Picks Up the SWREG Scam
- September 2007 Stats, Or, You Make $1k a Month on WHAT!?
- Preliminary uISV Survey Results Up
- Congratulations to E-junkie
- Bob Walsh Launches Consultancy
- June 2007 Stats
- Conflict of Interest: Payment Processors vs uISVs
- A Happy Milestone
- Stats in Pretty Pictures
- Increase Your Software Sales
- Timetable For Next Project
- Merry Christmas part 2
- October Stats
- Belated October Stats
- Stock Market Bingo, or, Investing for the uISV
- Outsourcing for the uISV

stats
- Kalzumeus Software Year In Review 2016
- Kalzumeus Software Year in Review 2014
- Kalzumeus Software Year In Review 2013
- Bingo Card Creator (and other stuff) Year in Review 2012
- Bingo Card Creator (and etcetera) Year In Review 2011
- Dashboard Design For Metrics-savvy Software Companies
- Introducing A/Bingo: Rails Split Testing
- 2008 Taxes Done, Well Ahead of Schedule
- Sales Exceed Salary (Scary Thought!)
- Bingo Card Creator Year 2008 In Review
- Bingo Card Creator Sales Stats
- Results of Site Redesign
- Year 2007 Stats and Year 2008 Goals
- Because You Can't Quite Get Enough Transparency…
- September 2007 Stats, Or, You Make $1k a Month on WHAT!?
- Best Single Day Ever, Plus August 2007 Stats
- June 2007 Stats
- Stats in Pretty Pictures
- May 2007 Stats
- May 2007 Mid-Month Stats
- April Stats
- Busiest Day For Customer Support Ever
- Ca-ching
- March Stats and a note of thanks
- March Mid-Month Stats
- February Stats
- Revenue Growth Is A Wonderful Thing
- February 15th Stats Update
- January 2007 Sales, Stats, and Strategy
- November Stats
- October Stats
- Belated October Stats
- September Stats
- Mid-month Stats Update
- August Numbers

marketing
- What Heartbleed Can Teach The OSS Community About Marketing
- What I Would Do If I Ran Tarsnap
- Selling Your Software To Businesses [TwilioCon 2012 presentation]
- Marketing Software, For People Who Would Rather Be Building It
- You Should Probably Send More Email Than You Do
- How A Half-Broken Halloween Promotion Smashed Revenue Records
- Dropbox-style Two-sided Sharing Incentives
- Wufoo + Free Incentivization = Cheap, Effective User Surveys
- Engineering Your Way To Marketing Success
- How To Do A Seasonal Promotion for Your App
- Testing a New Marketing Strategy: Email
- How To Successfully Compete With Open Source Software
- Steph Grenier On Generating Traffic For Your Website
- Google Features Bingo Card Creator
- Fantastic Article on SEO For Bloggers
- Putting the Green in Evergreen
- Developing Linkbait For a Non-Technical Audience
- Programming Productivity Up By 10%… Yowza
- Community-oriented Marketing — Forums, Usenet, Mailing Lists, etc
- Increase Your Software Sales
- Heh, Amusing New Link
- Why Your uISV Should Have A Blog
- AdCenter Actually Performs Quite Decently
- Simple Changes Fixed Adwords
- A Good Day
- Writing a Customer-Focused Blog
- Studying For the JLPT
- Kanji of the Day: 任
- Everything You Need To Know About Registration Systems
- What Should Starbucks Do

piracy
- Yo Ho, Me Hearties, Yo Ho
- Everything You Need To Know About Registration Systems

Japanese
- Doing Business In Japan
- Studying For the JLPT
- Kanji of the Day: 任

taxes
- 2008 Taxes Done, Well Ahead of Schedule
- Taxes Don't Have To Be Pain
- Let Me Save You $30+ On Your Taxes
- Tax Time!

bugs
- Dropbox-style Two-sided Sharing Incentives
- Building Highly Reliable Websites For Small Companies
- Stats Bug In A/Bingo v1.0.0 and earlier
- I Had Downtime Today. Here's What I'm Doing About It.
- Do You Debug Your Website?
- Quick Request Part #2
- "Thats Funny, No One Has Bought a CD In Weeks"
- Note to those using Inno Setup…
- Laugh To Keep From Crying…

Checkout
- Conflict of Interest: Payment Processors vs uISVs
- Minor Usability Errors In Checkout Funnel = You Lose Lots Of Money
- A Happy Milestone
- Google vs. Paypal — Customer Preference

Paypal
- Can My Customers Use Paypal Without An Account?
- Conflict of Interest: Payment Processors vs uISVs
- I Do Not Normally Carry Press Releases…
- A Happy Milestone
- Google vs. Paypal — Customer Preference

Kalzumeus
- Software Businesses In 5 Hours A Week: Microconf 2011 Presentation (1 hour)
- Kalzumeus — The What, The Why, and a bit of The When
- Programming Productivity Up By 10%… Yowza
- Spending Money, Incurring Headaches
- Ranking For An Arbitrary Organic Search Query
- April Stats
- Out With The Old, In With The New (Buttons)
- I Love It When People Fix My Problems
- Kalzumeus Hits 25% Feature Complete
- Kalzumeus Has Logins!
- Getting Somewhere On Kalzumeus
- Market/Pain Selection for Kalzumeus
- Introducing Kalzumeus

Rails
- If Your Business Uses Rails 2.3 You Need To Move To A Supported Option ASAP
- How To Use SSL To Secure Your Rails App Against FireSheep And Other Evils
- Security Lessons Learned From The Diaspora Launch
- Rails Fails To Update Serialized Columns On Save
- Brilliant Bit of Javascript for Redirecting Downloaders
- Because You Can't Quite Get Enough Transparency…
- Rails SEO Tips 90% Completed
- SEO Tips for Ruby on Rails
- Marketing A Superhero Novel (Web Admin Hackery Galore)
- Spending Money, Incurring Headaches
- Getting Somewhere On Kalzumeus

Ruby
- If Your Business Uses Rails 2.3 You Need To Move To A Supported Option ASAP
- How To Use SSL To Secure Your Rails App Against FireSheep And Other Evils
- Security Lessons Learned From The Diaspora Launch
- Getting Somewhere On Kalzumeus

blogging
- I Wrote A Book On Conversion Optimization For Software Companies
- Why I Don’t Host My Own Blog Anymore
- Book Recommendation For Budding Bloggers
- New Blood in the uISV Blogosphere
- Why I Don't Monetize This Blog
- Exploiting New Niches
- What the Duplicate Content Penalty Looks Like
- Putting the Green in Evergreen
- Long Overdue, But…
- 65,000 spams on the wall, 65,000 spams…
- A Few Followups
- Why Your uISV Should Have A Blog

web design
- Minor Lessons from A/B Testing
- Introducing A/Bingo: Rails Split Testing
- Landing Page Design Tips
- Keeping The User Moving Towards Conversion
- Practical Conversion Tips For Selling Software
- A/B Testing Lightbox Screenshot vs. Screenshot + Download Link
- New Mini-Development Project For Me
- CrazyEgg Makes Me Serious Money… Again
- Speeding Up Web Page Rendering
- Pressing My Customers' Buttons
- Results of Site Redesign
- Add An Image, Increase CTRs By Lots
- Brilliant Bit of Javascript for Redirecting Downloaders
- Significant Changes To Website
- My Experience With Outsourcing Web Design
- Bingo Cards On Rails
- Deceptive AdSense Ads Worse Than Click Fraud
- CrazyEgg Pays For Itself Again
- Using Google Website Optimizer Safely
- A Few Followups
- Insomnia Leads To Download Page Redesign

30days
- Introducing Widget Bakery
- Bad News and Bad News and Good News
- Eight Amazingly Productive Hours
- Day 13: Early Proof of Concept
- Tech Time Got Eaten
- 30 Day Sprint: Houston We Have a Prototype
- Convenient List of 30 Dayers
- Reflection on Development Schedules
- Sketches and not much else
- Kickoff of 30 Day Sprint: One Lazy Day
- Incredible Interest In The 30 Day Sprint
- More Talking and More Doing

ab-testing
- Conversion Optimization in Practice: Baconbiz 2013 Presentation
- I Wrote A Book On Conversion Optimization For Software Companies
- Doubling SaaS Revenue By Changing The Pricing Model
- Stripe And A/B Testing Made Me A Small Fortune
- I Redesigned My Software. Users: Thrilled. Conversion Rates: Up. Sales: Unchanged.
- The Most Radical A/B Test I've Ever Done
- Stats Bug In A/Bingo v1.0.0 and earlier
- Lesson from Madlibs Signup Fad: Do Your Own Tests
- A/Bingo 1.0.0 Official Release

Appointment Reminder
- Appointment Reminder Has Launched
- Getting A New Product Off The Ground: Part Two
- Getting A New Product Off The Ground: Part One
- Unveiling My Second Product (Demo Included)

startups
- Kalzumeus Software Year In Review 2016
- Kalzumeus Software Year in Review 2014
- What The Rails Security Issue Means For Your Startup
- Bingo Card Creator (and other stuff) Year in Review 2012
- Bingo Card Creator (and etcetera) Year In Review 2011
- New Trends In Startup Financing Explained For Laymen

podcast
- Kalzumeus Podcast Episode 14: Running A Business Portfolio with Jonathan Siegel
- Kalzumeus Podcast Episode 13: Selling Online Businesses With Thomas Smale
- Kalzumeus Podcast Episode 12: Salary Negotiation with Josh Doody
- Kalzumeus Podcast Episode 11: Bootstrapping vs. Raising Money
- Kalzumeus Podcast Episode 10: Putting the “Family” in Family Business
- Kalzumeus Podcast Episode 9: Customer Onboarding With Samuel Hulick
- Kalzumeus Podcast Episode 8: High Touch Software Sales with Steli Efti
- Kalzumeus Podcast Episode 7: Launching New Products
- Kalzumeus Podcast Episode 6: Teaching As Marketing
- Kalzumeus Podcast 5: Quitting Consulting Via Productization
- Kalzumeus Podcast 4: Apps That Matter, Angel Investing, and B2B Sales with Matt Wensing of Stormpulse
- Kalzumeus Podcast 3: Growing Consulting Practices, with Brennan Dunn
- Ramit Sethi and Patrick McKenzie On Why Your Customers Would Be Happier If You Charged More
- Ramit Sethi and Patrick McKenzie on Getting Your First Consulting Client
- Kalzumeus Podcast Ep. 2 with Amy Hoy: Pricing, Products, And Passion
- Inaugural Kalzumeus Podcast: Japan, Startups, A/B Testing, And More

podcasts
- Kalzumeus Podcast Episode 14: Running A Business Portfolio with Jonathan Siegel
- Kalzumeus Podcast Episode 13: Selling Online Businesses With Thomas Smale
- Kalzumeus Podcast Episode 12: Salary Negotiation with Josh Doody
- Kalzumeus Podcast Episode 11: Bootstrapping vs. Raising Money
- Kalzumeus Podcast Episode 10: Putting the “Family” in Family Business
- Kalzumeus Podcast Episode 9: Customer Onboarding With Samuel Hulick
- Kalzumeus Podcast Episode 8: High Touch Software Sales with Steli Efti
- Kalzumeus Podcast Episode 7: Launching New Products
- Kalzumeus Podcast Episode 6: Teaching As Marketing
- Kalzumeus Podcast 5: Quitting Consulting Via Productization
- Kalzumeus Podcast 4: Apps That Matter, Angel Investing, and B2B Sales with Matt Wensing of Stormpulse
- Kalzumeus Podcast 3: Growing Consulting Practices, with Brennan Dunn
- Ramit Sethi and Patrick McKenzie On Why Your Customers Would Be Happier If You Charged More
- Ramit Sethi and Patrick McKenzie on Getting Your First Consulting Client
- Kalzumeus Podcast Ep. 2 with Amy Hoy: Pricing, Products, And Passion
- Inaugural Kalzumeus Podcast: Japan, Startups, A/B Testing, And More

career advice
- Talking About Money
- Salary Negotiation: Make More Money, Be More Valued

security
- If Your Business Uses Rails 2.3 You Need To Move To A Supported Option ASAP
- What The Rails Security Issue Means For Your Startup

cryptocurrency
- Harry Potter And The Cryptocurrency of Stars

starfighter
- Developing In Stockfighter With No Trading Experience
- Designing And Building Stockfighter, Our Programming Game
- Announcing Starfighter

stripe
- I’m Joining Stripe to Work on Atlas

life-advice
- Identity Theft, Credit Reports, and You

offtopic
- Identity Theft, Credit Reports, and You

Who am I?

My name is Patrick McKenzie (better known as patio11 on the Internets.)

Twitter: @patio11 HN: patio11

I also email essays.

Get essays via email on marketing and selling software.